Introduction — Setting the Scene
Step inside the vibrant atmosphere of Multimodal 2025 at the NEC in Birmingham. As one of the UK’s premier events in the transport and logistics calendar, Multimodal brings together shippers, cargo owners, and industry innovators from all modes—road, rail, sea, air, and waterways—in a single dynamic forum
At this year’s event (17–19 June 2025, Hall 4), UPN exhibited proudly alongside Truck & Track magazine, presenting a powerful collaboration featuring the fast-growing palletised freight network renowned for its first-class service and cutting-edge IT systems
Their stand was thoughtfully designed to draw attention: open on three sides, well-lit, and fitted with comfortable seating, crisp branding, and friendly reception areas—inviting relaxed yet professional engagement from passers-by and prospective clients
The Energy of Multimodal 2025
This edition of Multimodal shattered records: over 300 exhibitors, 13,000+ attendees, and a sold-out awards evening highlighted the event’s significance and reach within the industry
Focus areas included evaluating sustainability, AI-driven logistics, and digital transformation—topics that resonated strongly throughout both the exhibition halls and conference sessions
What I Captured
Stills & Close‑ups: Capturing attendees interacting with the stand, staff engagement, and the branding atmosphere that showcased UPN and Truck & Track effectively.
Showreel Footage: A dynamic compilation showcasing the stand’s energy—highlighting conversations, product displays, and the vibrant flow of the event.
Why It Matters
This presentation wasn’t just about visibility—it was about aligning with innovation. UPN and Truck & Track framed their collaboration around forward-thinking logistics solutions, sustainability, and strategic networking—mirroring the broader ethos of the Multimodal event.
